Six Hills Brewing
Stevenage’s First Craft Brewery & Taproom
Art Direction – Artwork – Branding – Graphic Design – Illustration – Packaging Design – Print Design – 3D Visualisation
5HT branded and designed Six Hills Brewing, Stevenage’s first craft beer brewery and taproom. This began with research and strategy stages that included an in-depth naming process and consultation with local historians, through to design and production with the delivery of all collateral from can labels and keg badges to business cards and artworks.
The brand celebrates the people and places of Stevenage. With our expertise in the craft beer industry, including the branding and design of award-winning craft brewery Duration Brewing, Six Hills is uniquely positioned in the industry with its brand future-proofed to deal with their planned growth. Additionally, our network of suppliers and contacts benefitted the tight timeframe in producing print assets.
The cross-discipline design approach we employ allowed us to create the artwork and visualisations in-house ensuring the highest quality and consistency.
Six Hills Brewing
Art Direction – Artwork – Branding – Graphic Design – Illustration – Packaging Design – Print Design – 3D Visualisation
Six Hills celebrates the people and places of Stevenage. 5HT carried out the full branding of the brewery from research and strategy to design and implementation. This included an in-depth naming process, consultation with local historians, and delivery of all collateral from can labels and keg badges to business cards and artworks.
With our expertise in the craft beer industry, that includes branding award-winning Duration Brewing, Six Hills is uniquely positioned in the industry with its brand future-proofed to deal with their planned growth. Our network of suppliers and contacts benefitted the tight timeframe in producing print assets.
The cross-discipline design approach we employ allowed us to create the artwork, visualisations and production assets in-house ensuring the highest quality and consistency.
Our brand story is a reinvention of the Stevenage folklore of the Six Hills Devil and the Clods of Earth. The story is retold through the lens of the Brewery, shown in the Comet front page above, where the Six Hills have been illegally excavated and their secrets unearthed. The historical mystery of the hills has allowed us room to project a new future that positions the Brewery at the centre of the story. This gave us a rich foundation for developing the visual identity of the brand including the Six characters.
‘The Six’ appear throughout the brand including the core range can label artwork where their historical legends, myths and stories are reimagined. For instance, on ‘Running with the Big Dog’ is Jack O’Legs, the local giant who stole bread from the bakers down the road in Baldock to give to his friends in Weston. You can find out the stories of the other characters that influenced their can label artwork: Frank Dymoke, Ellen Terry, Albert Pierrepoint, John Thurloe and Rosie.
“The 5HT team went above and beyond expectations for the re-brand of our brewery. A very enjoyable and fun collaboration between them and Six Hills Brewing, producing a distinctive new identity for our brand.”
Paul Clinton – Owner & Founder, Six Hills Brewing
The Six Hills Devil is based on the Stevenage folklore dating back to 1835 that tells of the Devil, sat overlooking the Great North Road and, in a temper, heaved up six clods of earth and threw them at travellers passing by. He missed, and the Six Hills were formed. Our Devil follows the Victorian trope of being more of a trickster than downright evil. With a red tracksuit and slingshot, his identity is mysteriously obscured by the horned mask.
