Branding & Design

Duration Brewing

Animation – Art Direction – Branding – Interior Design – Packaging Design – Print Design – Visualisation

The UK’s first destination farmhouse brewery, Duration Brewing is a pioneering brewery in West Norfolk delivering fresh, wild and blended farm-style beers with a sense of belonging.

5HT have built the brand from conception – helping to secure £1.7 million in seed funding – to recognition as an award-winning brewery (RateBeer) and one of the 15 breweries who will shape the beer industry in 2020 (Pellicle Magazine).

This has been achieved through a long-term creative strategy delivering all marketing collateral including web, print, social media and animations. Alongside building the brand, 5HT led the concept design for the interior fit-out of the brewery’s home in its grade II star listed 16th century stone barn.

Our brand value of returning to nature gave us the concept of ‘re-enchantment’ that is the basis for our can label design system. Re-enchantment is to rediscover the world as a great enchanted garden, and West Acre certainly is just that. Thus we invite everyone on a journey of re-enchantment: from their local pub or bottle shop to the great enchanted garden that is Duration Brewing.

As a multidisciplinary studio we had the advantage of approaching both parts of the creative brief at the same time: the beer and the destination. This allowed us to ensure we built a brand that was consistent to the consumer, from the can to the brewery.

“5HT developed a strong opening brand for Duration Brewing to help us differentiate in a busy design-led market place. Their approach makes working with them a joy and the 3D visualisations are always first class.”

Miranda Hudson – Owner & Co-Founder, Duration Brewing