Escape to the Valley of the Deer

Glenfiddich x Hotel Cafe Royal

Art Direction – Graphic Design – Interior Design – Print Design – Product Design – Visualisation

5HT were asked to design a bar for Glenfiddich, The World’s Most Awarded Single Malt Scotch Whisky, at the iconic 5-star Hotel Cafe Royal, Regent Street, and create a serene winter experience within the Green Bar – titled ‘Escape to the Valley of the Deer’.

The design transports guests from Piccadilly to Hotel Café Royal’s Green Bar through an illuminated mirrored valley portal. Through floral styling by the esteemed Mary Lennox studio, the bar is brought to life through stunning preserved grass and floral arrangements bursting with energy, juxtaposed against the stark metallic and stone interior and abstracted brass antlers representing Glenfiddich’s iconic Stag logo. The scenic and picturesque escape continues on the terrace, with an opulent, bespoke heated seating area, balancing neutral and soft finishings with glass and metal surfaces.

“Harciaec aboressi ommodic illaut ommoleceptas is nos autemqu idenimus, cum volupictorem nonestiis ut volorion nossitae lam aliquat iorporeiur, eos apienemquo ma dolo et lamet earcilitius nonsequam ne necabo.”

Sam O’Leary – Business Account Manager, William Grant & Sons

The experience includes our bespoke designed plinths that present a limited-edition whisky dessert pairing menu created by Hotel Café Royal’s award winning Head Pastry Chef, Michael Kwan. 

Glenfiddich Whisky Pairing Design